Jen Brady is the Founder & CEO of Fred & Associates, an independent boutique agency focused on marketing and media strategy and implementation. Jen is highly regarded as an expert in all areas of digital marketing and is recognized as one of Chicago’s Top Woman Entrepreneurs.
Jen’s career spans over 15+years of senior marketing with positions focused on brand marketing, strategy development, and ultimately leveraging digital approaches to address business needs. Beginning in San Francisco during the Internet Boom Days, Jen experienced first-hand the “New Economy” as a Marketing Manager at Pets.com working on their Broadcast, Print, and Interactive marketing efforts.
In 2000, she moved to Chicago to join Starcom MediaVest where she spent over four years concepting the industry’s first digital media programs for clients like: Hallmark, Allstate, US Army, and Disney. After personally contributing to the earliest established Best Practices for Digital Marketing, Jen made the decision to open her own agency grounded in her absolute commitment to impeccable Customer Service, unbiased strategic guidance, and ethical leadership in both her business and community affairs. Seven years later she is guiding brands across the country on their marketing efforts as well as educating companies on the digital landscape and which specific opportunities they are best positioned to explore.
A highly regarded visionary in media and marketing circles, Jen contributes regularly to the industry as speaker, networker, and content contributor.
Jen is an University of Michigan alum, member of NAWBO (National Association of Women Business Owners), Director on the Board of Directors for the Chicago Association of Direct Marketing (CADM), member of the Northern Illinois University Interactive Advisory Board, and the former President of the Chicago Interactive Marketing Association (CIMA). She is on the Young Professional Board for the Legal Assistance Foundation of Metropolitan Chicago and is the Director of Marketing for the Bucktown Community Organization.


