Biography

David Grossman, ABC, APR Fellow PRSA, helps leaders drive productivity and get the results they want through authentic and courageous leadership and communication.

David’s work solves three business problems:

·         Minimize the downside of change where business could be stopped, slowed or interrupted

·         Maximize the upside of change to accelerate business results

·         Turn employee confusion, skepticism or apathy into engagement

David is both a teacher and student of effective leadership and communication. He is one of America’s foremost authorities on communication and leadership inside organizations, and a sought-after advisor to Fortune 500 leaders.

Leveraging his background in organizational development and psychology, David is known for his thoughtful, personal, and pragmatic approach, and coaches leaders at all levels to utilize communications as a strategic business tool.  By acting as an advocate for employees and as a thoughtpartner™ to senior management, David and his team help organizations unleash the power of communication to engage employees and drive performance. 

David is Founder and CEO of The Grossman Group, an award-winning Chicago-based communications consultancy focused on organizational consulting, strategic leadership development and internal communications.  The Grossman Group's client roster represents a wide range of industries and includes some of the world's leading companies such as Accor, AOL, CVS/Caremark, HTC, GlaxoSmithKline, Heinz, Intel, Johnson Controls, LifeScan (a Johnson & Johnson company), Lilly, Lockheed Martin, MassMutual, McDonald's, Microsoft, DuPont Pioneer, Rockwell Automation, Symantec, and Virgin Atlantic, among others.

David is often quoted in media, providing expert commentary and analysis on employee and leadership issues. He’s been featured on “NBC Nightly News,” CBS MoneyWatch, in the Chicago Tribune and the LA Times. He’s a member of USA Today’s corporate management and leadership CEO panel, and currently teaches the only graduate-level course on internal communications in the U.S. at Columbia University.

Leaders, communication professionals, and educators applaud David’s two books – “You Can’t NOT Communicate: Proven Communication Solutions That Power the Fortune 100,” now in its second edition, and its follow up – which continue to receive accolades and praise for reminding leaders -- everywhere and at all levels -- on the value of getting leadership and communication right.

He has also authored numerous e-books, such as “The Mistakes CEOs Can’t Help But Make and the Fixes They Can’t Afford Not to Make,” and “The Definitive Guide to Taming the Email Monster,” and has been featured in numerous industry and trade publications. He also answers leadership and employee communications questions everyday through his “Ask David” smartphone application.

Twice named PR Week’s “Boutique Agency of the Year” and The Holmes Report’s “Employee Communication Agency of the Year,” The Grossman Group uses its unique Grossman Methodology – encompassing its award-winning proprietary tools, training and thoughtpartner™ approach – to deliver proven, breakthrough strategies that solve their clients’ business challenges.  Its work has won all the “Oscars” of communication.  The Grossman Group is a certified diversity supplier.

Prior to founding The Grossman Group in 2000, David was director of communications for McDonald’s. David graduated summa cum laude, Phi Beta Kappa from the University of Wisconsin-Madison with an honors degree in Journalism and holds a master’s in Corporate Public Relations from Northwestern University.

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