Program Ideas

The design of experiences has become more common practice. This opens up the opportunity to think about how we design each moment within an experience. Changing our perspective on design from the design of the physical and digital to the design of moments in time. (MORE)

The competitive marketplace makes it harder by the day to find a protectable name. The most important thing a name can do for a brand is contribute to memorability. This program is designed to provide the tools to understand the place were a memorable and protectable name intersect. The result is an increased odds your audience will recall your brand the moment when they need you. (MORE)

Design thinking is quickly becoming a recognized framework for strategy in complex organizations. Moving beyond product and architectural design, this approach considers how design as a way of thinking can impact organizational decision-making methods. Aaron speaks about how to start with the fundamentals of defining what is a good design decision. This leads to methods to identify more though... (MORE)