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Measuring the Effectiveness of Speakers Programs
Interesting paper on "Measuring the Effectiveness of Speakers Programs." While it was published in 2007, there are some great takeaways:
"There is no silver bullet for measuring the effectiveness of speaking opportunities. However, there are some important factors which will help you get it right from the start."
More at:
http://www.instituteforpr.org/topics/measuring-effectiveness-speakers-programs/
Posted on January 03, 2012
