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WebSiteOptimization.com recently released an article regarding first impressions and website design.
Summary: Web designers have as little as 50 milliseconds to
capture the interest of potential customers. Through the halo effect,
first impressions can influence subsequent judgments of website
credibility and buying decisions.
To see this article in full, visit:
http://www.websiteoptimization.com/speed/tweak/blink/
