How To Gain An Edge In Your Local Market

Posted on August 02, 2011

by Bryan Caplovitz

A quick way to increase your bookings and give you an edge on out-of-state competition is to offer a discount for local speaking events.

For example, let's say your base speaking fee is $500. All else being the same, in today's economy, a planner is much more likely to hire a speaker who costs less. So, if it would cost a planner $475 in travel, housing, and fees to get another speaker who would also fit their needs, what reason would they have to choose you?

However, if you decrease your fee for local speaking engagements to $475 or less, you gain an edge over your competition. Either the planner doesn't have to deal with the hassle of travel and hotel expenses or you'd cost them less, thus making you the better option.

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Since 2001, SpeakerMatch has been helping speakers get connected with meeting planners and others who hire speakers. Getting just one speaking engagement in a year can easily cover our low fee. For some speakers, even one engagement every few years covers the minimal investment. View more information about the SpeakerMatch profile and lead service and learn how you can start responding to meeting planners actively seeking speakers in just a few clicks!

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