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To succeed in business, it’s not enough to have a quality product or service. You need to be good at the business of doing business. You need to know how to keep your staff working effectively, how to keep your customers happy, and how to market the company to new customers. With shifts in the economy, changing cultural demographics, and emerging technologies, what has worked before may not work... (MORE)
With social media platforms like Facebook, Twitter and Linked In, the lines of professional and personal networks are blending. This is calling all of us to think about how we are representing ourselves in these mediums. This session will give you tips on how best to represent your personal brand whether it is professional or personally. It will also share platforms you should check out which c... (MORE)
We all hear about the importance of Personal Branding, but what does that mean exactly? There are 4 elements in branding, all of which you can maximize: reputation; actions; focus; style. Learn strategies to strengthen, refine, or change your brand. Learn how to tailor your brand to different audiences and goals. Learn different approaches to establishing your expertise, including case studies of ... (MORE)
Are you using social media to enhance opportunities and minimizing potentially embarrassing media blunders? How to fix and (even better) PREVENT problems in your online life that could undermine your college, career and social opportunities. What would a college admissions officer or potential employer say about your Facebook Profile/Tweets/Blog/Instagram Pictures...Have you Googled yourself latel... (MORE)
A crisis is any situation that threatens the integrity or reputation of your company, and is usually brought on by adverse or negative media attention. These situations can be any kind of legal dispute, theft, accident, fire, flood or manmade disaster that could be attributed to your company or organization. It can also be a situation where in the eyes of the media or general public your compa... (MORE)
It’s elementary- networking is an absolute necessity in any career, but when have we ever taken a class called "Networking" in school? Probably never. In this humorous keynote or workshop, learn how to appropriately promote yourself and build a network. Discover how to "work a room", start conversations with people you have never met before, and obtain information that can set you on a path to c... (MORE)
