BiographyKevin W. Boyd M.B.A., M.S. is Executive Director of Preferred Discounts LLC, and the online auction training website trainingu4auctions.com. He is an online marketing consultant, a multi award-winning eBay Education Specialist, college instructor and public speaker. He has taught seminars to thousands of online entrepreneurs from coast to coast.
Kevin is the author of three Penguin published eBay books, eBay Business at Your Fingertips, eBay Rescue Problem Solver, eBay Rescue Profit Maker and is the coauthor of Create a Website for Fun, Profit & Business. He has also been profiled in the books Secrets of the eBay Millionaires, How to Do Everything With Your eBay Business, eBay PowerSeller Million Dollar Ideas, and was the technical editor for The Complete Idiot's Guide to eBay.
Kevin has appeared on various television and radio shows including KING 5 TV in Seattle and eBay Radio. Reporters have interviewed him for his insights to online entrepreneurship with published articles appearing in Bloomberg News, Inventor’s Digest, The Seattle Times and several other newspapers. Kevin also served on the steering committee for Mpire.com, an auction and online pricing analytics software development company. The primary objectives for his writing, teaching and public speaking, is to educate online sellers at all levels and equip them with the skills necessary for their ultimate success.
During a 23-year career with Fortune 500 and other smaller companies, Kevin held several positions including Bell Labs engineer and most recently, Vice President of Professional Services for a Cardiology software company. He is also a former professional musician and has performed at Carnegie Hall.
Course Descriptions
Get a Website, Quick, Cheap and Easy! (2.5 - 3 hours)
“Having to learn difficult website design software just to create a website, is like saying you have to become a mechanic just to drive a car!” Kevin W. Boyd
No web development experience required! This course provides a step-by-step road map to easily create your own website for fun, hobbies or business. Discover easy-to-use, template driven design tools that can build a basic site in 60 minutes! Determine how to choose the best web-hosting company for your needs and budget. Also, learn how to make money by finding profitable products to sell on your site!
Optimize Your Home-Based or Small Business Website! (2.5 - 3 Hours)
Learn the latest methods and evaluation tools to measure your website’s performance, and the best practices to maximize its potential. Discover how to improve your sales conversion rate by replacing random visitors with targeted buyers. Also covers search engine optimization (SEO), AdWords pay-per-click campaigns, how to build vital opt-in e-mail lists, and write homepage ad copy that sells!
The Basics of eBay Selling! (2.5 - 3 hours)
Whether you simply want to get rid of “stuff,” desire additional part-time income or a serious eBay business, this seminar is your foundation. Learn how to set up an eBay Seller account, create successful eBay listings, upload pictures and accept credit card payments with PayPal. Included are selling “Tips, Tricks and the Traps” to avoid. Covers how to conduct market research analysis, determine shipping costs, and where to get FREE shipping supplies. This is an officially eBay certified seminar.