BiographyKae Wagner is president and CEO of North Star Marketing, a marketing and branding firm she started in 1989. She is also President of Inside Small Biz. Inc., a company that provides growth opportunities for Small Business Owners. Throughout her years in business she has been a writer, speaker and is the author of two books: The Power Principles of Marketing and The CEOs Little Black Book of Branding. She started her career in television and film, was a national columnist for two years and has been published in many regional and national publications.
Wagner is an award-winning marketer and has been named to Pennsylvanias 50 Best Women in Business, by Governor Ed Rendell. She is active in her community and serves on several community boards.
In addition to her work in business and the community, Wagner enjoys the culinary arts, travel, gardening and working on her golf game.
Title: Not LinkedIn? Youre Left Out! Business Strategies
for a Social Media World
Description:
If you havent embraced the social media world for creating business opportunities, youll be left out. Social Media venues, like LinkedIn and Twitter, are all the rage of networking and connecting in todays overcrowded, cluttered sales and marketing world. In this session, youll learn how to navigate through the social media world and make connections that will lead to new business development. Youll learn where to spend your time and where youll get the greatest return on your time and effort. The Social Media World is rapidly changing and if youre not a part of it, youre losing your competitive edge.
In this session youll learn:
The connection between Web 2.0 and the Social Media World,
How to Use Social Media as a business development tool,
How Social Media can decrease sales resistance and increase prospect friendliness,
What to do to capitalize on the eight unique advantages of Social Media,
How to manage your time/effort in the Social Media World for business purposes.
Title: The New Paradigm of Marketing
Description:
The World of Marketing is changing at a dizzying pace. The old rules are gone and reaching your customers has an entirely new set of business procedures that will give you a competitive edge, if you know how to use them. In this fast-paced presentation youll gain an understanding of how sales and marketing have changed and how you can quickly adapt to the new playing field. Youll learn the fast facts behind the new approach and youll come away ready to play the new gameand win.
In this session youll learn:
How your old sales and marketing thinking will get you nowhere in todays market,
What the key elements are in making the switch from the old marketing to the new paradigm,
How to capitalize on the Female Friendly aspects of the new marketing,
Why its critical to embrace the new world for your competitive advantage,
How you can save time, use less effort and reap more rewards with the new paradigm of marketing.
Title: Obama at the Podium:
What You Can Learn from the Presidents Speaking Style
Description:
We look to our Presidents for leadership, guidance, intelligence and the ability to make good decisions for the country. In addition to being great leaders, we expect them to be good communicators. How they express their viewpoints and explain their decisions makes a big difference in our acceptance of them. Their speaking styles are paramount in how much power and influence they have. In this presentation, Wagner will examine President Obamas speaking style and analyze the impact his style has on his ability to further his agenda. She will evaluate his skill at the podium, his choice of words and his overall style and presentation and show how everyone can learn from his mastery of communications.
In this session youll learn:
How Pres. Obama has evolved his style from the campaign to the White House,
How his choice of words impacts the publics reaction,
How to recognize his body language, use of humor and control mechanisms,
How pacing and tone are areas of development,
How you can gain a deeper understanding of the President from his overall style.
Testimonials from prior speaking engagements:
I just wanted to send a note to tell you how much I enjoyed the program you did for MANTEC in support of our Harrisburg Strategic Growth Series. I was so energized after the program and we are looking at how we can take some of the tips you shared to incorporate into our MANTEC initiatives. Carol Tebo Morton, MANTEC
Many thanks. I love your work. What you say and how you present it. I salute you.
Raleigh R.Pinskey participant in Not LinkedIn? Youre Left Out! presentation
Video Clips Available Upon Request please notify us if it is necessary to send a video clip. PowerPoint Presentation available for each speech option.
Contact Info:
Kae G. Wagner
CEO, North Star Marketing, Inc.
President, Inside Small Biz, Inc.
Website: www.northstar-m.com
www.insidesmallbiz.com
Telephone: 717-392-6982 x.105
Cell Phone: 717-951-6049
Fax: 717-392-7463
kgwagner@northstar-m.com