Biography
AvailabilityWhile Robert Bradford has taught some of America's leading organizations to be more profitable, he is extremely playful and interactive with his audiences. Whether he's doing a 30 minute talk or a two-day seminar, Robert's audiences are always engaged. He punctuates many of his hard business truths with engaging humor and relevant stories.
If you want a dynamic, entertaining program stuffed with hard strategic content, Robert Bradford is the perfect choice.
What makes Robert Bradford different is rather than just reading about strategic planning, he has done it hundreds of times with some of America's fastest growing organizations.
In 20 years of work with companies in a wide range of industries, Robert Bradford's Center for Simplified Strategic Planning has developed a process which goes beyond the tired old clich's of strategic planning to deliver real, measurable results. The Simplified Strategic Planning process includes cutting edge topics such as islands of profit, zones of competency and the margin saddle.
Because Robert has both taught and done strategic planning for 20 years, he is capable of delivering anything from impactful keynotes to 1 and 2-day workshops. These full-day workshops can be an additional fundraising opportunity for your association. Robert Bradford has been presenting workshops for Michigan State University since 1987.
Robert is a Certified Speaking Professional and a member of the National Speakers Association.
"The Simplified Strategic Planning seminar that I attended has been important in providing the framework and process we use for strategic planning. You were very effective at providing insight related to everyday business activities and how companies benefit by applying the principles taught in this seminar. You make the course interesting and fun through your enthusiastic approach, and your passion for teaching the content was evident."
- Rick Moreno, Vice President of Administration & Strategic Planning, Little Caesar Enterprises, Inc.
"Your speech was full of great, useful stuff!"
- John Seeger, Precision Metalforming Association
"Robert delivered an interactive, hands-on learning workshop tailored to the specific needs of our industry."
- Tracy Hirsch, Association for Manufacturing Technology
"Robert Bradford was one of the best programs we've ever seen, with unique information that we could use right away"
- Kirstin Carey, President, Mid-Atlantic Chapter National Speakers Association
"The best custom program we've ever had..."
- Marilyn Rogers, Northwest Airlines
"Beyond sharing his wide-ranging technical abilities with us, he has also brought a tremendous amount of energy and enthusiasm to our meetings each year. He is able to distill his experience working with a variety of companies in very diverse industries into very clear examples, pertinent anecdotes, and humorous tales of what works and doesn't."
- Joseph M. Perrotto, President and CEO, DR Power Equipment
- Sung Moon, Controller/Cost Accountant, Kamax, L.P.
“Your seminar...far exceeded the expectations we had when we first decided to participate.”
Mario Apruzzese, Cabana Foods, Inc.
Center for Simplified Strategic Planning Programs Include:
- Dealing with Powerful Customers
- Attracting and Retaining the Best Employees
- Getting Ahead When Your Industry is Down
- Aligning Your Department with the Corporate Strategy
- Aligning Suppliers with Your Strategy
- Strategic Planning
- Losing Customers and Other Wierd Ways to Make More Money
- Three Ways to Improve Your Profit Next Week - And Why You Shouldn’t Do Them
Recent Articles
- “Attracting and Retaining the Best Employees”, Inc.com
- “Dealing with Powerful Customers”, Compass Points
- “Aligning Your Organization with Your Strategy”, Inc.com