Biography

If you’ve ever wondered how to increase your visibility to your audiences without paying a ton of money or have been in a position of representing a business, organization, or yourself to the media and wondered what to say, call Dave Skocik.

Dave holds a master's degree in communication and is nationally accredited by the Public Relations Society of America.

The Small Business Administration recently selected him as Delaware's Veteran Small Business Champion of 2011.

Some 40,000 small businesses close their doors each month, some because they can't break through the noise of their competitors' messages.

Dave's book, “Practical Public Relations for the Small Business: Tools and Tactics for Competitive Advantage,” is a hands-on, go-now book for entrepreneurs.

His presentations are a master class on how to get the word out effectively, efficiently and economically. They are loaded with tips to help organizations save money through earned publicity. He delivers entertaining examples of how to address any group, write a can't-miss press release, conduct a press conference, or engage in crisis communication.

A former college administrator and assistant professor of communication, Dave translates theory into practice. His experience as a LaGuardia air traffic controller taught him to think quickly, a skill later honed during 22 years hosting The Comcast Academic Challenge, a TV quiz show for Delaware's high school students. 

A sought after announcer, he emcees parades, fund raisers, debates, concerts, dedications, competitions, and special events. In 2007 he retired from the Navy Reserve after serving at the Pentagon. His military career also included service in the U.S. Air Force and the Delaware Army National Guard.