BiographyAudiences can't get enough of this high-energy speaker with cutting-edge information. Packed with content, her sessions exude innovation and spark creative responses wherever she goes. Her fresh way of thinking and humorous delivery keep her audiences mesmerized. Every one of Margo Berman's programs is packed with instantly applicable techniques and real-world solutions.
Her first book, Street-Smart Advertising: How to Win the Battle of the Buzz, was selected as the Business Book of the month for the June 2008 issue of Delta Sky Magazine. It is now in the United Kingdom, India, and Russia (in Russia). Her second book, The Brains Behind Great Ad Campaigns, is now available. All of her training materials, including CDs, DVDs and 6-CD webinar sets, from Mental Peanut Butter®, How to Write Killer Copy to Creating Great Ads at Breakneck Speed and Recharging Your Creative Juices, are jam-packed with invaluable insights and nuggets of knowledge. She is working on her third book: An Advertising Copywriter's Arsenal: A Guide to Writing Copy.
A favorite on radio and TV, as well as keynote addresses and interactive sessions, Berman. No wonder! She had her own radio talk show and her own ad award-winning agency with national clients for many years.
Book Margo once and they’ll be begging for more Creativity to Shatter the Gray Matter®!
HER TERRIFIC PROGRAM LIST!
Creative Problem Solving
Look at solutions in a new way. Use the SCAMPER principle as a problem-solving shortcut. Find out how the hot dog bun and ice cream cone were invented. How rubber bands and potato chips were discovered. How cellular phones and faxes were created through easy-to-learn creative methods. Whatever the problem, you’ll see how to find answers in minutes through substitution, alteration, elimination, rearrangement and other effective techniques. The one tool you need in today’s changing corporate environment.
Street-Smart Advertising - How to Win the Battle of the Buzz™
Learn what kind of campaigns get everybody talking. Find out how to create a buzz with word-of-mouth and viral marketing. Discover what kinds of creative ideas attract press attention. Uncover the ins and outs of targeting your target with observational research. Unravel the mystery of relationship marketing driven by consumer needs. After this session, you'll have the inside track on creating Street-Smart Advertising so you too can win the Battle of the Buzz™.
Powerful PR
Now you’ll know how to turn press opportunities into platforms to get your message out. Learn to be press savvy and convey your points clearly and convincingly. In this interactive seminar, you’ll discover how to:
- handle the press
- respond to difficult questions
- turn an ordinary story into a newsworthy one
- develop strong media relations
- master print & broadcast interviews
You’ll leave prepared to tackle the press and armed with top tips for getting press coverage.
The Bug to Catch
Viral marketing is a highly infectious kind of marketing. Everyone wants to know why this is spreading so fast and why they want to get bit. In this fast-paced session Margo will cover these ten main questions, and more.
1. What is viral marketing?
2. What makes a campaign “cool”?
3. How do you make a campaign interactive?
4. Why is the consumer driving the message?
5. How do you engage the audience?
6. How do you use media intersection with impact?
7. What is the purpose of observational research?
8. How do you catch “the bug” at any age?
9. Why won't a flu shot help?
10. How do you spread the “virus”?
Be sure you come ready to have some fun and prepared to catch the bug!
How to Create Great Ads in Breakneck Speed
Imagine having an entire library of layouts at your fingertips! No more searching for a creative format. No more looking for a strong graphic solution. Now you can create, at a moment’s notice, a powerful ad. At this interactive workshop, you’ll discover what works and why. You’ll be able to apply effective design tips instantly. And, you’ll create visuals with pizzazz, in no time flat!
Mental Peanut Butter®
Now you can develop branding that sticks to the roof of your brain™. Learn how to create sticky slogans and unforgettable positioning from concept to corporate identities.
Gain insight into strategic marketing and niche positioning. Immediately apply creative skill-building techniques for effective problem solving in brand identification. Acquire a fresh perspective into packaging your company with a distinguishable brand image to establish a unique identity, increase public awareness stimulate sales.
How to Write Killer Copy
In this hands-on session, you’ll learn how to give your ads real stopping power. These professional writing tips will: Make your message persuasive. Pack your copy with punch. Drive the reader to take action. You’ll master the “ABA format” for greater impact. Improve flow with parallel construction. And write tighter copy in no time. Best of all, you’ll transform terrific ideas into powerful promotions!
Writing With Impact!
Now you can write compelling letters, dynamic memos and powerful proposals, in addition to persuasive print ads. Learn the six organizing methods - Chronological, Classification, Spatial, Comparative, Problem-Solution and Cause/Effect - and when to use each one for maximum impact. After this session, you will use connectors, passive or active tense and parallel construction with complete mastery.
Soaring, Not Just Flying
After participating in this motivating and energizing program, you won’t be satisfied with the status quo. Instead, you’ll learn to go beyond your comfort zone. Just by applying a few simple steps, you’ll stretch your personal boundaries so you can accomplish your goals with less effort. You’ll immediately be able to implement these and other action-oriented techniques:
- do something you’ve never done before
- meet challenges head on
- turn obstacles into assets
- think “anything’s possible”
- act like the person you wish to become
- be daring
Every one of Margo’s programs spark creativity. So, strap on your seat belt and get ready for SponBRAINeous Combustion®. Go on. Hire the Right Brain...and see what the buzz is all about!
SEE MARGO INTERVIEWED ON RADIO SHOWS & TV NEWS
Including National programs like Fox Business News, the Cavuto Show
www.UnlockTheBlock.com/media.html
SHORT CLIENT LIST
- American Express
- American Press Institute
- Everything CU
- National Telecommunications Cooperative Association
- Professional Club Marketing Association
- Public Relations Society of America
- Society of Human Resource Management
- The Association for Women in Communications
RAVE REVIEWS
Client Comments
a) About Margo Berman's Speaking and Training -
“Thank you so much for your presentation on “The Creative Approach: Thinking Outside Your Own Haircut” at last week’s Advertising Sales Strategies seminar in Reston. Your energy, enthusiasm and expertise made for a great session. The members—and I — learned a lot of great, applicable ideas for creating advertising campaigns.”
–Sharen Kardon, Seminar Associate and Moderator, American Press Institute
“She’s dynamic, creative, and knowledgeable. Her training style keeps everyone involved and gets results.”
–Alice Kemper, Owner, Sales Training Consultants Sales Training Consultants
“It was a pleasure to see you and a real learning experience to have you here at the Miami Herald. You can never learn too much about ‘thinking outside the box” and being creative with ads and product combinations for our advertisers. Comments from class participants include:
-‘Thanks for the fantastic seminar…Margo’s’ energy, experience and insight are refreshing!’
- ‘Just wanted to let you know that I really enjoyed the class. It really made you think.’
– Bobbi Silber, Advertising Training Manager, The Miami Herald
“Margo was great! I loved her energy and creativity.”
– Deb Forsten, Chair of National Women in Communications Conference
b) About Marketing Consultation/Creative Work:
“I just wanted to tell you how much my brother and I appreciate the incredible advertising concepts you have created for us over the years. Literally, we have generated millions of dollars because of the print ads, radio spots, TV programs an direct mail pieces you conceptualized.”
– Pat Riley, President, Clientele
“She is a great risk taker who thrives on deadlines and excels at solving complex creative problems.”
– Barbara Goldberg, Ex. VP, O’Connell & Goldberg Creative Public Relations
"Resourceful and innovative, she is one of the most imaginative creative-problem solvers I've encountered."
– Fabio Storti, Art Director, Doghaus Design
“Margo has an uncanny ability to zero in on what the client is trying to convey and encapsulate it perfectly.”
– Jennifer Minnich, Creative Director, M2 Design
c) About the 1st Book (Street-Smart Advertising):
"Loaded with lots of great ideas and concepts. Guaranteed to stimulate your thinking and your creative juices." – Al Ries, author of Positioning: The Battle for Your Mind, The Origin of Brands, and more classics
"In Street-Smart Advertising, Margo Berman gives you the answers to the questions you must ask if you're embarking upon a battle for the buzz that you want to be sure to win." – Jay Conrad Levinson, author of the 'Guerrilla Marketing' book series
d) About the 2nd Book (The Brains Behind Great Ad Campaigns):
"This is a remarkably comprehensive account of how advertising ideas, strategies and campaigns come about." – Edward de Bono, author of the Six Thinking Hats
"This book gives you a box seat view of the collaborative process needed to create outstanding campaigns including how-to's from some of the industry's superstars. And you'll see it also takes a village to raise an ad." – Pippa Seichrist, president, Miami Ad School
e) Quoted in books
1. Where’s Your WOW? Robyn Spizman, McGraw Hill, 2008
2. Advertising: Principles and Practice. William Wells, Sandra Moriarty, and Nancy Mitchell (Pearson Prentice Hall, release date: 2009)
3. Show Me Marketing With Video. Jessica Kizorek (PSI Publications, 2008)
f) Quoted in articles
1. “Book Explains How to Hone Free Marketing Using Online Resources,” Jeff Zbar. South Florida Business Journal May 2, 2008.
2. “Story Hour. Intrigue Your Audience by Marketing with Storytelling Techniques,"
(Biz 101) Nichole L. Torres. Entrepreneur Magazine April 2007.
3. “Put It In Print,” Shelly Meinhardt. Entrepreneur Magazine January 1989.