Biography

It only takes five minutes with Gregg Lederman to realize he is an unforgettable expert who has solved the mystery to creating high-performance work cultures and driving sustainable results.

Gregg is the author of Achieve Brand Integrity: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits (A 2008 Gold Medal Axiom Award Winner and 2008 IPPY Silver Medal Winner for Best Business Book); the founder of Brand Integrity, Inc., a strategy practice specializing in employee performance; and co-founder of Potential Point, a provider of employee recognition software and consulting services. 

Gregg's book and his company's trademark Achieving Brand Integrity process is based on work with hundreds of companies--ranging in size from $6 million to $20 billion--as well as his experience as a successful entrepreneur and owner of several businesses.  His insights have helped many leading companies--such as Wegman's Food Markets, Inc.; Hallmark Cards, Inc.; Erickson Retirement Communities; PAETEC Communications; Frito-Lay; Microsoft; and the American Red Cross--close the gap between their business strategies and the employee behaviors that bring them to life.

In addition to sharing his views on topical issues as a reoccurring business columnist for the Rochester Business Journal and expert commentator for Gannett Newspapers, Gregg engages audiences with his fast-paced, interactive presentations that combine real-life examples, humor and practical advice to educate and inspire business leaders and senior management on proven ways to:

• Capture more market share, productivity and profits by building organizational cultures that are capable of motivating all employees to strengthen customer experiences
• Create corporate strategies by identifying the proprietary values, employee behaviors and experiences a company can deliver to drive true market differentiation and keep customers coming back
•  Identify common execution obstacles and mishaps, and plot a course for achieving sustainable results
• Improve passion and performance through recognition systems that align employees with the brand, drive accountability and enable the company to appreciate and share successes.

A member of the National Speakers Association, Gregg delivers keynote and workshop sessions regularly at industry conferences, corporate forums and University lectures where he is consistently rated by audiences among the top speakers.

He attended Ithaca College School of Business and received his MBA at University of Rochester's William E. Simon Graduate School of Business Administration, where he is currently an adjunct professor teaching s MBA students.

"I have met many people during my career who believe they know how to build a successful corporate branding program. Gregg and the Brand Integrity team are simply the best and I guarantee you will adopt some of their ideas." Arunas Chesonis, Chairman and Chief Executive Officer, PAETEC Communications, Inc.

“For those organizations seeking outstanding, dynamic and “how-to-do-it NOW” information on branding, Gregg Lederman is the only answer. There wasn’t enough seating in the room once word leaked out during lunch on how incredibly good his session was. We wish we had devoted an entire day to the topic.” Suzanne Csik, National Marketing Consultant, CPAmerica International

Gregg lives in Rochester, New York, with his wife Karyn and daughters Caroline, Katie and Lucy.  Give him a call today -- and get ready for a memorable dialogue!